以習慣領域創新理論探討毛巾設計之應用–以「永鵬毛巾」產學案為例

Research in Creative Towel Designs by Applying Habitual Domains’ Innovation Concept-An Industry-Academy Cooperation Case Study of YUNG PENG

本論文以「個案研究」方式，藉由流行設計系學生的毛巾設計作品及創作過程的討論及觀察，來探討「習慣領域創新理論延伸創意靈感之設計流程模式」於毛巾設計產學案之教學與輔導成果。期能以創新設計流程模式，幫助設計者激盪出更多元的思考，獲得更多的創意能量，以提升產學案之輔導成效，達到產、\r官、學三贏的目標。研究發現：1.設計準備階段：設計者較常應用『八擴』之「虛心學習」、「以退為進」與『九深』之「內部聯繫原理」來提升精神層面輔助設計。2.設計過程階段：「類推聯想」、「交換原理」最常被使用於創作發想，「對立互補原理」、「矛盾原理」、「腦力激盪」、「改變參數」、「改變環境」次之，「循環進化原理」、「變與化原理」則只有少數設計者應用。3.作品完成階段：以「升高察思」、「矛盾原理」、「腦力激盪」來檢視作品。毛巾產業設計能力的升級是深層的投資，它需要長時間的琢磨、訓練與投入，雖然短時間無法達到立竿見影的效果，可是長久強化必能奠定品牌核心價值，對廠商一定大有幫助。

Through the observation of towel design process and work from fashion design students， this research probed the application of “the creative inspiration design process model derived from the habitual domains’ innovation concept” to an industry-academy cooperation case of towel design. The goal is to enable designer to bring out more creative thinking and energy to reach win-win-win target of the industry， government， and academy. This research identified the following: 1) During the design preparation phase – students often apply “active learning” and “retreating”\rfrom eight basic methods， and “inner-connection principle” from nine principles to enhance the spiritual dimension and to complement the design. Meditation， deep and down principle， and void principle were rarely used by students. 2) During the design process phase – “active association” and “alternating principle” were often used in developing creativity， followed by “contrasting and complementing principle”， “contradiction principle”， “brain storming”， “changing the relevant parameters”， and “changing the environment”. Rarely used by students were “revolving and cycling principle” and “changing and transforming principle”. 3) During the designcompletion phase -”Projecting from a higher position”， “contradiction principle”， and “brain storming” were used to inspect design work. Only one student applied the “cracking and ripping principle”. Upgrading the design capability of towel industry is an underlying investment. It requires long term improvement， enlightenment， and engagement. Although it’s difficult to meet the short term expectations， long term enhancement of habitual domains can establish the brand core values and benefit towel producers.