臺南小吃家族企業的發展與傳承

The Family Succession of Tainan Snacks Family Business

本研究旨在探究「楊哥楊嫂」肉粽店這家知名創業四十年的台南小吃家族企業發展的階段以及家族成員接班傳承的情形。本研究採用質性研究方法，以個案研究法為主，文獻分析法為輔，透過深度訪談蒐集資料，歸納整理後再逐步分析，整理出其核心概念。並藉由文件資料（包括報紙、雜誌、網站上的資訊）的搜集強化整體資料的完整性。訪談對象為家族企業的七位成員，包括第一代創業者、第二代家族成員五位以及第三代家族成員一位，以瞭解家族企業的發展與傳承脈絡。本研究歸納出下列結論：一、「楊哥楊嫂」家族企業發展歷程包括草創期、轉變期、改造期以及擴張期四個時期；二、「楊哥楊嫂」採取三代家族成員共同經營管理的家族企業模式。最後，本研究兩項相關建議以資參考。

This case study was to explore the family succession of Glutinous Rice Tamale, one famous Tainan snacks family business lasting 40 years history, and to analyze its development processes and inheriting of family business. This study reviewed the relevant bibliographies about Tainan snacks and family business. The methods in the study included depth-interview and documentary analysis to obtain multiple important data and to understand the development matters and management status. The researcher took depth-interviews toward 7 family business members including the first generation female entrepreneur and her son, daughter-in-law, daughters and granddaughter. This study also searched documents such as newspapers, magazines & internet webs to enforce the integrity of analysis. The study concluded some important points as follows: 1. the Glutinous Rice Tamale contained four main periods including start-up stage, changing stage, transforming stage, and expanding stage. 2. the Glutinous Rice Tamale was a family business inherited by family members of three generations. At last, the study presented two suggestions.