臺南市安平自行車道服務品質之研究

A Study on Service Quality of An-Ping Bikeway of Tainan City

本研究係以台南市安平地區的五期環狀自行車道為研究範圍，以問卷方式調查其服務品質、滿意度與行為意圖，希望作為將來自行車道規劃的參考依據。本研究主要引據服務品質模式（PZB Model）並參考前人相關研究，發展出自行車道服務品質量表，並針對於本車道的騎乘者進行實證調查，經由T檢定及單因子變異數分析探討騎乘者的人口統計變數對各因素構面的評價是否存在顯著的差異，並藉由迴歸分析探討服務品質與騎乘者滿意度間、騎乘者滿意度與行為意圖間之因果關係。

The purpose of this research was to investigate the relationship between service quality and cyclist satisfaction at An-Ping bikeway in Tainan. Service quality model (PZB Model) as a theoretical framework explains that the factors and items of service quality measurement scales of bikeway. Data analysis applied the methodologies of independent means T-test and one-way ANOVA. These methodologies were to test the differences in service quality of bikeway according to cyclist's identity. The results revealed that the relationships among service quality, cyclist satisfaction, and behavioral intention after visiting are discussed by regression as well.