網站之文化使用性研究——以華文入口網站為例

使用性概念是衡量使用者與裝置互動時，其互動經驗的品質指標。過去網路使用性的研究，大多致力於探討網站設計的一般性通則；近年來跨文化之網站設計需求與日俱增，使用性與文化情境之關聯性，逐漸受到廣泛的重視，並將此關係稱為文化使用性。本研究的冒的在於，藉由文化使用性之探討，分析華文網站的設計傾向，並以提升網站使用性為目標，分析出一系列華文站的設計建議。本研究採用文化標記描述和深入訪談法，針對文化因素對於網站介面設計之影響。本研究結果發現，文化因素對於網站介面設計影響甚大。不同地區的文化差異，會讓各地使用者產生互異的認知與需求，也將反映在網站介面的設計考量上。

The concept of usability is the quality indicator for interaction experience. In the past years, nearly all of the website usability studies focus on general design guideline. Since the cross-cultural consideration has become an important issue for designing a wesite in the recent years, more researchers concentrate on the study of the relationship between usability and culture, and name this line as Cultivability. The purpose of this study is to analyze the preference and bias of Chinese website design, and to synthesize a set of design guidelines for improving website usability in terms of cultural consideration. This study adopted the methods of Culture Market description and in-depth interviews. Accordingly, this study indicated that there is a huge influence of cultural consideration on website interface design. All those above make people in different culture groups have diverse perceptions and requirement toward website usage.