What Drives Cyber Shop Brand Equity? An Empirical Evaluation of Online Shopping System Benefit with Brand Experience

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篇名	What Drives Cyber Shop Brand Equity? An Empirical Evaluation of Online Shopping System Benefit with Brand Experience
作者	Chen, Lily Shui-lien (Chen, Lily Shui-lien)
起訖頁	81-104
關鍵詞	UTAUT model、Brand equity、Brand experience、Technology system benefit
刊名	International Journal of Business and Information
期數	201206 (7:1期)
出版單位	International Business Academics Consortium
該期刊-上一篇	The Effect of Project Environment on the Relationship between Knowledge Sharing and Team Creativity in the Software Development Context
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