An Empirical Exploration of the New Product Process Proficiency--New Product Success Relationship

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篇名	An Empirical Exploration of the New Product Process Proficiency--New Product Success Relationship
作者	Millson, Murray R. (Millson, Murray R.)
起訖頁	1-29
關鍵詞	New product development、New product market success、R&D、Manufacturing proficiency、Marketing proficiency
刊名	International Journal of Business and Information
期數	201206 (7:1期)
出版單位	International Business Academics Consortium
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