An Empirical Analysis of Consumer Behavioural Intention Towards Mobile Coupons in Malaysia

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篇名	An Empirical Analysis of Consumer Behavioural Intention Towards Mobile Coupons in Malaysia
作者	Sudarsan Jayasingh (Sudarsan Jayasingh)、Uchenna Cyril Eze (Uchenna Cyril Eze)
起訖頁	221-242
關鍵詞	Mobile coupons、Technology acceptance model、Discount coupons、Mobile marketing
刊名	International Journal of Business and Information
期數	200912 (4:2期)
出版單位	International Business Academics Consortium
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