The Roles of Perceived Enjoyment and Price Perception in Determining Acceptance of Multimedia-on-Demand

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篇名	The Roles of Perceived Enjoyment and Price Perception in Determining Acceptance of Multimedia-on-Demand
作者	Liao, Chun-hsiung (Liao, Chun-hsiung)、Tsou, Chun-wang (Tsou, Chun-wang)、Shu, Yi-chung (Shu, Yi-chung)
起訖頁	27-52
關鍵詞	MOD services、Multimedia on demand、Extended technology acceptance model、Perceived enjoyment、Price perceptions
刊名	International Journal of Business and Information
期數	200806 (3:1期)
出版單位	International Business Academics Consortium
該期刊-上一篇	Variation in Country-Based Ranking Lists Among Consumer's Choices of Top E-Commerce Web Sites: Implications for International E-Marketing
該期刊-下一篇	A Qualitative Evaluation of an Instrument to Measure Organisational Motivations for Inter-Organisational Systems Adoption