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設計學報
Journal of Design |
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| 202503 (30:1期)期所有篇 |
- 探討圖像鄰近性與訊息框架對綠色廣告效果的影響基於解釋水平理論的研究 The Impact of Image Proximity and Message Framing on Green Advertising Effectiveness: A Study Based on Construal-Level Theory
- 環保影片體驗行銷對綠色產品購買意圖之影響──態度之中介角色 The Impact of Experiential Marketing through Eco-friendly Video on Purchase Intention for Green Products: The Mediating Role of Attitudes
- 日本地方設計與高中職涯教育結合模式之研究──以飛驒古川町吉城高中為例 Integrating Regional Design with Senior High School Career Education in Japan: A Case Study of Yoshiki High School in Hida Furukawacho
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