產品過時恐懼與消費者產品升級意願 Fear of Product Obsolescence and Intention to Upgrade
虛擬社群參與前置因素與價值創造之探討——以美妝網為例 Antecedents and Valued Consequences of Customer Participation in the Virtual Community-An Empirical Research of Cosmetic Community
服務業員工創新表現之研究:探討其關鍵影響因素與干擾效果 Service Employees' Innovation Performance: An Investigation of Its Antecedents and Moderators
以注意力基礎觀點論廣告投資與美國交叉上市之股票報酬 An Attention-Based View of Advertising Investment and Stock Return of Cross-Listings