英文摘要 |
Service employees' innovative behavior is one of the important issues in recent years and has been recognized as a source of a company's long-term competitive advantage. The main objective of this study is to investigate the formation of service employees' innovation performance. Based on the theories from social psychology, this study investigates the antecedents, mediating mechanism, and moderating variables affecting service innovation processes. The proposed model is empirically tested with data collected from service employees. Our results indicate that attitude toward innovation, anticipated emotions, social identity, and group norm all significantly influence employees' innovation performance through innovation intention. Regarding moderating factors, our results indicate that customer orientation negatively influences the conversion of innovation intentions into innovation performance. This implies that high customer orientation will drive employees to overly cater to customer opinions or expectations and may even limit their sources of innovation information. In such context, innovation intentions may not necessarily lead to innovation performance. The authors discuss implications for managers and avenues for further research. |