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中山管理評論
Sun Yat-sen Management Review |
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| 201806 (26:2期)期所有篇 |
- 沉浸戀愛氛圍將左右著消費者的思維與行為？ Do Love Moods Influence Conswn' Minds and Behaviors?
- 愛屋及烏？品牌依附對於品牌延伸評價之影響 Love Me, Love My Dog? The Influence of Brand Attachment on Brand Extension Evaluation
- 探討新進護理人員職場導師制度之負面經驗 Exploring the Negative Experience of Mentoring Programs among New Nurses
- 整合多準則決策與資源基礎理論建構行動通訊基地台資源規劃模式之研究 Hybridizing MCDM with Resource-based View toward Resource Planning in Mobile Telecommunications
- 財務報表品質檢驗：外國企業與本國企業之比較 Financial Reporting Quality Investigation: Evidence from Foreign Companies vs. Domestic Companies
- 質量融合：基於複雜科學觀點下的探索 The Mix of Qualitative and Quantitative Methodologies: A Research Exploration Based on Complexity Science
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