探討影響Facebook粉絲專頁持續使用意圖之因素:社會資本觀點 Understanding Users’ Continuance Intention of Facebook Fan Pages: The Social Capital Perspective
探究事件參賽者沉浸體驗與運動贊助效益 Exploring Event Participant's Flow and Sport Sponsorship Benefits
重要客戶管理之關係連結對調適銷售、關係品質與工作滿意之影響 The Impact of Relationship Bonds on Adaptive Selling, Relationship Quality and Job Satisfaction on Key Account Management
劣勢創新:梵谷策展中的隨創行為 Innovating under Disadvantages: Bricolage Behaviors in van Gogh Art Curation
雙重層次轉換型領導與服務績效:以主管與部屬交換關係差異性為干擾變項之多層次、多來源的檢視 Delivering Superior Customer Service through Dual-level Transformational Leadership: A Multi-level, Multi-source Test of the Moderating Role of LMX Differentiation