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中山管理評論 Sun Yat-sen Management Review |
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201206 (20:2期)期所有篇 |
- 線上口碑對消費者購買意圖之影響--網路論壇的實驗研究 The Effect of Online Word-of-Mouth on Consumer's Purchase Intention: A Laboratory Experiments Conducted on Online Forum
- 變或不變?使用對立式結構化觀點解釋組織變革的過程和結果--以資訊系統的推動為案例 Change or not Change? To Interpret the Process and Result of an Organizational Change through the Lens of Opposing Structuration: A Case of Implementation of Information Systems
- 財務報表重編與資金成本 Accounting Restatements and Cost of Equity Capital
- 初次上市前盈餘管理的資訊內涵 The Information Content of Pre-IPO Earnings Management
- 消費者行動服務使用意願之研究:跨服務與跨使用者之比較 The Determinants of Consumer Intentions to Use Mobile Services: Cross-Service and Cross-User Comparisons
- 內部行銷、外部行銷對互動行銷與顧客滿意度間關係干擾效果之研究:多層次分析模型 The Moderating Effects of Internal Marketing and External Marketing upon the Relationship between Interactive Marketing and Customer Satisfaction: A Multi-level Model
- 家族控制與企業社會責任績效之關聯性 The Relationship between Family Control and Corporate Social Performance
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