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中山管理評論 Sun Yat-sen Management Review |
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200503 (13:1期)期所有篇 |
- 國內管理學專業期刊評比排序之研究 Diversity in Management Journals in Taiwan: Ranking of Journal Quality Perceptions
- 企業國際化與經營績效關係之研究--亞洲金融風暴分析 Internationalization and Operating Performance: An Analysis of the Asian Financial Crisis
- 績效、公司治理與高階管理者離職關係之實證研究 An Empirical Study on the Relationship among Performance, Corporate Governance, and Top Executive Turnover
- 廣告的訊息訴求方式、訊息正反性、訊息來源可信度與消費者認知需求對廣告效果之影響 The Effects of Advertising Message Appeals, Message Framing, Message Source Credibility, and Need for Cognition on Advertising Performance
- 折扣比例、品牌形象和產品種類對消費者知覺品質和知覺風險的影響 The Effects of Advertising Message Appeals, Message Framing, Message Source Credibility, and Need for Cognition on Advertising Performance
- 資訊部門的權力來源:以策略權變理論來分析 Information Department's Power: A Study Based on Strategic Contingencies' Theory
- 企業資源規劃系統的導入:從脈絡論分析個案研究 ERP Implementation: Case Analysis from a Contextualist Perspective
- 專案負責人能力、專案執行力與專案效益之探討--以政府專案計畫為例 A Study of Project Leader's Competence, Execution Discipline, and Performance-A Case of Government Projects
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