失蹤或回應？危機中的回應策略與媒體效能研究－－以建國百年音樂劇「夢想家」事件為例 Disappear or Response? The Crisis Response Strategies and Media Effectiveness: A Case Study of the Dreamers Musicals Crisis Event
從意見領袖到影響者：談網路時代的影響力行銷 From Opinion Leaders to Influencers: the Influencer Marketing of Internet Era
企業社會責任導向之公關策略對組織－－公眾關係之影響 The Impact of Corporate Social Responsibility Oriented Public Relations Strategy on Organization-public Relationships
影音分享網站之個人印象管理研究 The Study of Individual Impression Management in an Online Video Sharing Website
