大學網路公關策略之研究：網路使用者之策略認知和互動滿意度分析 University's Internet-based Public Relations Strategy: An Analysis of Internet Users' Perception and their Interactive Satisfaction
廣告效果展現：資訊處理與意義解釋二模式之初探 The Enactment of Advertising Effectiveness: Exploring the Connection between Information - and Meaning-based Models
