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廣告學研究
The Journal of Advertising Research |
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| 200201 (18期)期所有篇 |
- 台灣兒童節目之廣告的構成因子、文化內涵和兒童發展 A Content Analysis of advertising Component, Culture Value, and Child Development for Children's Television Advertisements In Taiwan
- 論大陸商品廣告限制之解除－－政策面及法律面之檢視 Law and Policy on the Regulation of Advertisements on Chinese Products
- 企業贊助公益活動之動機、決策與影響因素 The Motivation and Influential Factors of Corporate Philanthropy Decision
- 動物圖像在平面廣告之內容分析 Content Analysis of Animal Images in Print Advertising
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