運輸學刊 Journal of the Chinese Institute of Transportation
201811 (30:3期)期所有篇
機場直接連結的驅動因素 Factors behind Airport Direct Connections
航空公司永續行銷對關係品質與顧客忠誠度之影響:以臺灣國籍航空公司為例 Effects of Airlines’ Sustainable Marketing Campaigns on Relationship Quality and Customer Loyalty: A Case Study on Taiwanese International Airlines