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觀光與休閒管理期刊
Journal of Tourism and Leisure Management |
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| 201612 (4:2期)期所有篇 |
- 以層級分析法（AHP）探索台灣城市全球行銷競爭優勢之建構 Using Analytic Hierarchy Process to Explore Competitive Advantage of Global Marketing for Taiwanese Cities
- 智慧手機遊戲使用行為對人際關係之研究──以苗栗縣某國中為例 A Study of Smartphone Game Usage on Junior High School, Students’ Relationship-A Case of a Junior High School in Miaoli.
- 以參照單位分析法探討家庭外食之餐廳選擇因素 Using Ridit Analysis to Explore FAFH Restaurant Selection Factors
- 旅館選擇偏好及再訪意願之研究──以綠色旅館為例 Preference and Willingness to Revisit the Travelers to Choose a Hotel －A Case Study of Green Hotel
- 推動國內餐飲連鎖業者建立內部訓練體系 Promote the establishment of internal training system of the domestic restaurant franchise
- 餐飲教育師徒功能對專業承諾之影響──情感依附之中介效果 The Affections of Mentor Functions in Food and Beverage Education on Professional Commitment : Considering the Mediating Effect of Emotional Attachment
- 結合台北市政府資料與NFC整合之行動單車生活資訊服務之研究 A Study on Integration of Taipei City Government Open Data and NFC in Mobile Bicycle Information Service System
- GPS運動錶使用者對產品屬性重要度與滿意度之研究 Exploring the Relationship between Importance and Satisfaction on Product Attributes for GPS Sport Watch Users
- 反向投資策略、動能效應與均值回歸操作績效之比較：以台灣電競產業為例 A Comparison of Trading Performance among Contrariant Strategy, Momentum Effect and Mean Reversion: An Example of E-Sports Industry in Taiwan
- 台灣民宿經營關鍵指標與績效之實證研究 The Empirical Research of Key Indicators and Performance of Taiwan Homestay Operation
- 臺中市會展旅遊之SWOT分析 The SWOT Analysis on M.I.C.E. Tourism of Taichung Area
- 女性消費者對於運動用品之品牌意象、涉入及再購意願之研究 The Research on Sports Goods Brand Image, Involvement and Repurchase Intention for female consumers
- 溫泉飯店服務品質、關係品質與顧客行為意向相關性之研究──以泰安觀止溫泉飯店為例 The Study on Relationship among Service Quality, Relationship Quality and Customer Behavior Intentions of Hot-Spring Hotel Industry - A case study of Onsen Papawaqa
- 應用基本面指數建構觀光類股投資法則 Apply Fundamental Index for Tourism Sector Stock Portfolio
- 大型活動參與者動機、滿意度與效益認知之關係探討 Exploring the Relationships among Motivations, Satisfaction, and Perceived benefits in Attending a Mega-Event
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