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臺大管理論叢
NTU Management Review |
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| 202208 (32:2期)期所有篇 |
- 重度工作投資與工作倦怠：健康促進與心理資本扮演之調節角色 Heavy Work Investment and Job Burnout: The Moderating Role of Health Promotion and Psychological Capital
- 安卓生態系的世代轉移中智慧型手機廠商的新產品開發表現：深化舊技術更能有效探索新技術 The Smartphone Manufacturers’New Product Development Performance in the Generation Transition of Android Ecosystem: Exploiting Old Technologies to Enhance the Effects of Exploring New Technologies
- 孤伶伶讓人憐？探討受害者數量、慈善議題種類與自我建構個人差異對慈善廣告效果之影響 Being Alone Deserves More Sympathy? Influences of Victim Number, Cause Acuteness and Individual Differences in Self-Construal on Charitable Advertising Effectiveness
- 數大不一定美：旁觀者效應對群眾募資案表現之影響 The More, the Merrier? The Bystander Effect on Crowdfunding Platforms
- 董監事責任險與企業社會責任 Directors’and Officers’Liability Insurance and Corporate Social Responsibility
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