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臺大管理論叢
NTU Management Review |
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| 202204 (32:1期)期所有篇 |
- 透過信用違約交換報價與公司債殖利率，萃取流動性風險因子之探討 Extracting Liquidity Risk Factors by Credit Default Swap Quotation and Corporate Bond Yield: An Experimental Investigation
- 可扣抵稅額減半及富人稅，對我國上市櫃公司股利政策之影響──家族企業與非家族企業之差異 The Effects of Halved Imputation Tax Credits and Wealthy Tax on the Dividend Policies of Listed Companies: A Comparative Study of Family and Non-Family Firms in Taiwan
- 網紅經濟：檢驗觀眾留言特質和直播主行銷策略，對營收之預測價值 Internet Celebrity Economy: Exploring the Value of Viewers' Comment Features and Live Streamers' Marketing Strategies in Forecasting Revenue
- 影響上市櫃公司，於公開資訊觀測站自願申報自結損益的決定因素 The Determinants of Voluntary Disclosure of Unaudited Earnings by Listed Company on Market Observation Post System
- 直搗你心：直播電商對顧客參與之影響 Straight into Your Heart: The Effect of Live-Streaming E-Commerce on Consumer Engagement
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