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臺大管理論叢
NTU Management Review |
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| 202104 (31:1期)期所有篇 |
- 廉航服務品質與顧客滿意度：評論參與的調節效果 The Moderating Effect of Review Involvement on the Relationship between Low-Cost Carriers Service Quality and Customer Satisfaction
- 建商降價動機為何？讓利說VS.銷售說 Motivations behind Property Developers' Price Cut: “Profit-Sharing” vs. “Sales”
- 高階主管股票選擇權、現金持有與併購決策 Executive Stock Options, Corporate Cash Holdings and M&A Decisions
- 天氣衍生性商品之評價與風險管理：CME雨量指數二元式合約之應用 Valuation and Risk Management of Weather Derivatives: The Application of CME Rainfall Index Binary Contracts
- 你被「左右」了嗎？產品──價格圖片左右相對位置與解釋水平對產品評價的影響 Does Left-Right Matter? Effects of Product-Price Left-Right Placement and Construal Level on Product Evaluation
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