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臺大管理論叢
NTU Management Review |
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| 200712 (18:1期)期所有篇 |
- 邁向企業與管理研究的永續成長——「臺灣企業與國際競爭力」專刊引介 Pursuing Sustainable Growth of Enterprises and Management Research: An Introduction to the Special Issue on "Taiwanese Firms and Global Competitiveness"
- 關係專屬投資是一種負債？臺灣代工廠商的個案研究 Is Relation-specific Investment a Liability? Case Studies of Taiwanese OEM Suppliers
- 企業創業投資中的承諾續擴：認知偏誤觀點 Cognitive Bias and Escalating Commitment in Corporate Venturing Investments
- 以過程觀點分析漸進式創新的決定因素：交易成本、社會交換與鑲嵌理論之應用 Determinants of Incremental Innovation: A Process View Incorporating Theories of Transaction Cost, Social Exchange and Embeddedness
- 解析自有品牌策略與績效關係的迷思：層級貝氏迴歸模式之運用 Resolving the Puzzle between Branding Strategy and Its Performance: An Empirical Investigation Based on Hierarchical Bayes Regression Model
- 臺灣集團企業海外直接投資進入模式之研究：組織學習觀點 Entry Mode Choices of Foreign Direct Investments in Taiwanese Business Groups: An Organizational Learning Perspective
- 國際合資事業不穩定性之探討 Instability in International Joint Ventures
- 跨國研發網絡與研發國際化：海外子公司的分析觀點 Cross-Border R&D Network and R&D Internationalization: A Perspective of Oversea Subsidiary
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