服務業之網路關係與其行銷創新能力之研究--以銀行消費性金融業務為例 The Effects of Network Relationships on Marketing Innovation Capability in Service Industry--The Case of Consumer Finance
組織公正與組織公民行為--認知型與情感型信任的中介效果 Organizational Justice and Organizational Citizenship Behavior: The Mediating Effect of Cognition--And Affect-Based Trust