東吳經濟商學學報 Soochow Journal of Economics and Business
202212 (105期)期所有篇
YouTuber如何影響觀看者資訊採用意願？──多元理論觀點之模型 How does YouTuber influence viewers’willingness to adopt information?－Establish a model through multiple theoretical viewpoints
韌性及其成分能透過工作對家庭及家庭對工作衝突（增益）影響工作（家庭）滿意嗎？ Can hardiness and its components affect job (family) satisfaction through work-to-family and family-towork conflict (enrichment)?
天氣因素於網路團購消費者行為之影響研究 The Relationship of Online Group Buying Behavior Incorporating the Effect of Weather
