遊客對創造性復興計畫之非市場效益評價──以南投集集火車站周邊地域為例 The Non-Market Benefits of Cultural Projects for Creative Revitalization from Tourist Perspectives: A Case Study of the Nantou Jiji Station Area
探討登山者遊憩專門化、遊憩環境契合度與場所依戀關係之研究 Relationship between Hiker Specialization and Recreationist-Environment Fit and Place Attachment
在戲劇節目中的景點置入效果真的，能促進該景點的購買意願嗎？平衡理論的應用 Can Placement Effect of Drama Attraction Increase the Purchase Intention of the Attraction? Application of Balance Theory
景觀餐廳顧客認知價值，對行為意圖與額外願付價格之影響 The Impacts of Customers' Perceived Value for Landscape Restaurants on Behavior Intention and Willingness to Pay More
