電視購物頻道市場之進入障礙與競爭策略分析 Barriers to Entry and Competitive Strategies of Taiwan's Home Shopping Channel Industry
媒介消費中商品意象消費的初探性研究 An Exploratory Study of Commodity Images in Media Consumption
全球化下台灣動畫產業的發展與轉型 The Development and Transformation of Taiwan Animation Industryies Under Globalization
武俠片聲音規則之運用——以胡金銓【大醉俠】與李安【臥虎藏龍】為例 Utilizations of Voice Rules in Martial Art Movies - Comparison of King Hu's Come Drink with Me & Ang Lee's Crouching Tiger Hidden Dragon
