| 英文摘要 |
In the short term, the digital music market develops the network business model and offer free service. In the long term, the developing goal is cross-platform business strategy. However, there is a great space for discussion in the cooperation of music providers and distributors. Therefore, this paper will explore channel cooperation contracts, both sides expect to find mutually beneficial cooperation contracts. This paper discusses three kinds of channel cooperation contract: base contract, revenue sharing contract and profit sharing contract. Under the digital platform operator as a channel leader and the record operator as a channel follower, we use the consumer’s net utility function and the profit function of the record operators and digital platform operators to develop three different cooperation contracts. Meanwhile, we find a win-win cooperation model between operators （record, digital platform） and provide them with reference to contracts signed. |
