商略學報 International Journal of Commerce and Strategy
201706 (9:2期)期所有篇
遠距健康照護消費行為之實證研究 Purchasing Behavior for Telehealthcare Systems in Taiwan
應用兩階段賽局探討通路合作契約對數位音樂市場之影響 The Effects of Channel Cooperative Contracts on Digital Music Markets with Two-Stage Game Theory
電子口碑訊息和訂價:以臺灣連鎖經營酒店為例 Electronic Word-of-Month and Pricing: Evidence from Chain Hotels in Taiwan
辦公室網路團購是一種社交購物:探究國小教師動機、意圖與行為間之關係 Office Online Group Buying Is a Social Shopping: Exploring Relationships among Motivation, Intention and Behavior of Primary School Teachers