| 英文摘要 |
Telehealthcare has been an important strategy to solve the growing healthcare needs in recent years, as the government’s welfare budget constraints and the health and social care needs continues to grow. According to literatures, several studies suggested that the public has high satisfaction and acceptance toward this technology. However, the purchase intention is not high because the service costs. Since most of the previous telehealthcare researches focused on the technical side or the use intention, studies on purchase intentions are relatively lacking. Hence, there is a need to identify the factors that affect the purchase intention of adopting telehealthcare.
This study aims to design a model of the factors affecting the consumers’ purchase intention of telehealthcare. The proposed model is based on the theory of planned behavior and includes perceived usefulness, perceived ease of use and health consciousness. Data was collected from 176 consumers among a questionnaire distributed through telehealthcare centers. SPSS and smartPLS were employed as data analysis tools to confirm our hypotheses and test against the research model.
The findings of the study reveal that attitude and perceived financial control can be critical predictors of purchase intention. The results also suggest that consumers’ attitude toward purchases can be influenced by perceived usefulness, perceived ease of use and health consciousness. |
