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篇名
利用公眾參與地理資訊系統促進有效的企業社區參與
並列篇名
Using Public Participation Geographic Information System to Promote Effective Corporate Community Involvement
作者 楊謙和丁志堅曾慈慧
中文摘要

近年來企業社會責任(Corporate Social Responsibility, CSR)受到各界關注,成為企業經營不可忽視的要素。其中特指面向社區利害關係人的企業社區參與(Corporate Community Involvement, CCI)被認為是CSR的關鍵組成之一,能為企業與社區帶來諸多效益。然而國內企業卻鮮少有積極的CCI實踐,顯示國內企業的CCI執行面臨困境。本研究認為強調利害關係人參與及賦權、促進協商對話的公眾參與地理資訊系統(Public Participation Geographic Information System, PPGIS),能作為解方增進CCI的有效實踐。本研究採個案研究法,各選定一家國內企業與社區為研究對象,協助雙方於CCI實踐中引入PPGIS。透過邀集企業與社區利害關係人參與PPGIS工作坊,進行面對面充分溝通,以建立雙方CCI合作共識與方案,並探究此過程中PPGIS用於CCI實踐的有效性。經本研究實務案例的觀察與分析,發現隨著PPGIS的引入得以促進更有效、更高品質的CCI實踐,包含建立多面向的CCI架構、提升利害關係人的賦權和參與、平衡企業想像與社區在地知識,以及建立企業與社區對等的夥伴關係。本研究不僅擴展PPGIS與CCI兩相結合運用的可能性,更印證PPGIS用於CCI實踐中的有效性。

英文摘要

In recent years, Corporate Social Responsibility (CSR) has garnered significant attention, becoming a necessary element of corporate management. Specifically, Corporate Community Involvement (CCI), which focuses on the community stakeholders, recognized as a key component of CSR, offering numerous benefits to both corporations and communities. However, domestic companies rarely have active CCI practices., indicating challenges in its implementation. This study posits that the Public Participation Geographic Information System (PPGIS), which emphasizes stakeholder participation and empowerment while enhancing communication, can serve as a solution to improve the execution of CCI. This study employs a case study methodology, selecting one domestic corporation and one community as subjects, to assist both parties in integrating PPGIS into CCI practices. Through the organization of PPGIS workshops, which facilitated face-to-face communication among both stakeholders, the study established a consensus and develop CCI plans. The effectiveness of PPGIS in CCI practices was examined throughout this process. The observations and analyses of the practical case revealed that the introduction of PPGIS enhanced the effectiveness of CCI practices. This included established a multifaceted CCI structure, increased stakeholder participation and empowerment, balanced perspectives, and knowledge, and built equal partnerships. Consequently, this study not only expands the potential for integrating PPGIS and CCI but also validates the effectiveness of using PPGIS in CCI practice.

起訖頁 087-108
關鍵詞 企業社區參與公眾參與地理資訊系統企業社會責任利害關係人Corporate Community InvolvementPublic Participation Geographic Information SystemCorporate Social ResponsibilityStakeholder
刊名 建築學報  
期數 202503 (131期)
出版單位 臺灣建築學會;內政部建築研究所
該期刊-上一篇 高雄市健康城市推動成效檢驗:跨城市比較分析
該期刊-下一篇 淨零建築的脫碳策略模式研究
 

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