The author explores the importance of "high touch” in the context of “high technology” in settings for medical care. This theme is crucial in the daily experi-ence of patients in their time of illness. Health care is not simply a response to ill-ness or disease. It is a holistic, lifelong engagement with the meaning of life. Pa-tients are becoming more aware of their need for holistic care. Research indicates that “high technology” alone cannot satisfy the spiritual needs, and spiritual crises which become increasingly prominent during experiences of illness. Patients no longer tolerate “high-tech," no-touch health care. They want the best of both worlds — “high-tech” and “high-touch” care. The question, therefore, is how best to face special challenges and demands in light of future development? How can "high touch" take the necessary forward steps it needs to take in medical care?