數位平臺資料權限與消費者個人資料權利界線之研析

A Legal Study on Boundary between the Digital Platform Data Obtain Permission and the Right of Consumer Personal Data

電子商務網站、比價網站、搜尋引擎等具有媒合功能(matchmakers)的數位平臺，因為透過演算法串連企業經營者和消費者，為彼此降低搜尋成本1。此類數位平臺蒐集用戶資料，對於數位平臺資料權限與消費者個人資料之權利究竟如何劃分界線？我國憲法對於資料權限和個人資料保護，可從「資訊權」來討論，包含資訊公開請求權和個人資料保護請求權。本文將從兩個角度切入討論該界線，包含從數位平臺端來看「企業從用戶端蒐集、處理、利用資料的極限」，以及從消費者端來看「用戶向企業要求資料提供之界線」。

The digital platform with matchmakers function, such as e-commerce websites, price comparison websites, and search engines, can reduce the searching cost by connecting business operators and consumers through algorithms. However, for the issue of users data collection of such platform, how to define the exact boundary between the digital platform data obtain permission and the right of consumer personal data? Based on the protection of Constitution Law, We can discuss this issue from the concept of “Information Right”, including the right to request information diclosure and data protection. This article will discuss the boundary from the platform side: “the limitation of users data collection, processing, and utilization”; and the consumers side: “the boundary where users request enterprises to provide data”.