虛構角色商標權與商標使用──智慧財產法院109年度行商訴字第101號行政判決及109年度行商訴字第119號行政判決評析

Trademark Rights of Fictional Characters and Use as a Trademark: Comment on Two Judgements of the Intellectual Property Court

商標權可保護角色的名稱及其識別性特徵。智慧財產法院近期作出兩個關於角色商標權的判決，均有關於角色名稱的使用型態。角色名稱應如何使用，方能符合商標法中的真實使用概念？本文綜合我國與美國實務見解，敘述角色名稱的真實使用所須具備的方式。

Trademark rights protect a fictional character’s name and its distinctive attributes. The Intellectual Property Court has recently made two judgments on the trademark issues of fictional characters, both of which are related to the pattern of using the character’s name as a trademark. How should the name of a character be used so that the use can be consistent with the requirement of actual use in trademark law? This article synthesizes court decisions in Taiwan and the United States to describe the manner in which the actual use of character names should be made.