英文摘要 |
Beef is one of the most consumed meat products in Taiwan. Since beef ismostly imported from other countries, this study employed the contingent choicemethod to collect data and to estimate the price premium for domestically producedbeef. We also investigated the impact of varying price discounts onchoice behavior in a contingent choice survey. Using a telephone survey, 1,028observations were collected and used to estimate a mixed logit model. This studycompared beef from Taiwan, the United States, and Australia. Our results showthat consumers in Taiwan are willing to pay a higher premium for domestic beefthan imported beef if the country-of-origin labeling (COOL) is clearly shown inthe market place. Moreover, consumers who prefer domestic beef are willing topay a higher premium than those who prefer imported beef. Our estimated highprice premium for domestic beef has important implications for the currentdebate on the importation of American beef with ractopamine residue to Taiwan.The competitiveness for domestic beef depends critically on the enforcement ofmandatory COOL for beef. Yet, how to implement the COOL policy remains abig challenge for the Taiwan government. |