孕產婦和新生兒安全的守護者—疫情下的病人安全週創意作為

Safeguards to Ensure Safety in Maternal and Newborn Care: Innovative Promotional Activities during Patient Safety Awareness Week during the COVID-19 Pandemic

目的：病人安全是醫療品質的基石，考量須兼顧防疫，我們運用精實思維，以經濟有效的方法創造最大價值，提升民眾與醫療人員對「孕產兒及醫護人員安全」的認知。

方法：繪製病人安全活動推廣流程之價值溪流圖，運用流程分析與策略定位找出目標群；組成決策團隊， 建立共識、規劃資源；設計線上遊戲，以趣味性提升活動之吸引力與互動性。

結果：衛教參與人數達1,987人、線上響應人數達1,901人；多元宣導發送：信箱1,759人、App 7,274人、LINE 20,008人；滿意度調查顯示工作人員服務態度及服務結果面皆有提升。

結論：防疫兼顧活動創意，導入精實虛實整合，以線上宣傳為主軸，顧客觸及率大增；透過小型實體互動及體驗式教學，與時俱進推廣病人安全，有效應用資源，達提升醫療品質、保障病人安全之最終目的。

 

Objectives: Patient safety is a cornerstone of healthcare quality. With COVID-19 pandemic prevention in mind, we used lean thinking to effectively maximize value, and improved public and institutional awareness of patient safety in maternal and newborn care.

Methods: We drew a value stream map of patient safety promotional activities, adopted process analysis and strategic positioning to identify target groups, and established a decision-making team to build consensus and plan resource management. In addition, we designed online games that were attractive, interactive, and fun.

Results: A total 1,987 and 1,901 participants joined health education activities and online games, respectively. The activities were publicized through a variety of platforms: 1,759 notifications were sent by email, 7,274 by app, and 20,008 by LINE (a social messaging app). The satisfaction survey indicated improvements in service attitude and staff performance.

Conclusion: To provide creatively designed activities and ensure social distancing, we integrated virtual and real implementation using lean thinking and focused on online promotional activities. The customer reach rate greatly increased. Through small-scale entity interaction and experiential teaching, we improved patient safety and medical quality.