回報型眾籌中的合同關係類型分析──兼評沈志強訴奇酷、京東產品銷售者責任糾紛案

Analysis of Contract Types in Reward-Based Crowdfunding—Comment on ShenZhiqiang v. Qiku and JD. Com sellers’Liability Dispute Case

“眾籌”是誕生于２１世紀頗具互聯網時代特徵的新型小微企業網絡融資模式，而回報型眾籌是最為廣大消費者熟知的眾籌類型之一。在回報型眾籌中，眾籌平臺作為中介人為發起人發布項目信息，保管從支持者手中募集的項目資金，監督項目完成并促成發起人與支持者之間的產品或服務交易。本文從分析回報型眾籌的具體交易行為出發，在我國缺少專門立法的前提下，根據《民法典》中對幾類典型性合同的規定，整理、定性其中涉及的買賣合同、中介合同等合同關係，并在此基礎上評析沈志強與奇酷互聯網絡科技（深圳）有限公司等產品銷售者責任糾紛上訴案，討論回報型眾籌的合同法規制問題。

“Crowdfunding” is a network financing model of small businesses in the 21st century with the characteristics of the Internet era. Reward-based crowdfunding is one of the most well-known types of crowdfunding for consumers. In reward-based crowdfund-ing, the crowdfunding platform acts as a broker to publish information for sponsors, keep project funds raised from supporters, monitor project completion, and facilitate product or service transactions between sponsors and supporters. This article starts from the analysis on specific transaction behaviors of reward-based crowdfunding, and analyzes the legal re-lationships such as sale contracts and brokerage contracts in accordance with the provisions of several types of typical contracts in the Civil Code of the People’s Republic of China, and on this basis analyze Shen Zhiqiang v. Qiku and JD. com sellers’ liability dispute case, and discuss the contract law of product-reward-based crowdfunding.