國民小學學校品牌運作之分析   全文下載

An Analysis on the Operation of School Brand in Elementary Schools

全盤性的策略。因此，本文將學校品牌相關文獻加以綜合整理，對國民小學校品牌運作提出幾點建言，以供家長及社區民眾、學校與教育主管機關參考：一、對教育主管機關的建議教育主管機關在經費的核撥方面，可採用滴灌式的方法來使用預算，將預算持續性的分批使用，可以獲致更豐厚的成果。二、對學校的建議校長的目光需放遠，並需交接清楚。學校的教職員在學校品牌形成過程之中，扮演重要的要素之一。因此，學校應建立獎勵制度，鼓勵學校教職員進修；並強化溝通管道，善用次級團體等非正式溝通管道，徹底將形塑特色學校、打造優質品牌的觀念深植於每位教職員的心中。三、對家長及社區民眾的建議家長可以參與學校所舉辦的親師交流活動，更加的了解學校品牌的運作；社區民眾也應多參加學校所舉辦的社區教育活動，並且能提供社區資源給學校，讓學校結合此資源發展出學校的特色，建立自己的品牌。

schools begin to pay attention to school-brand. However， the present elementary schools lack branding strategy. Thus， this paper proposed the following three suggestions according to previous studies.For education authorities:Education authorities can use the budget of batches using the drip irrigation to plant crops generally， and then they obtain more substantial results.For the institute of education:The school staff s play an important role in the building school brand process. Thus， if the educational institutions want to create staffs' mind， they should set awarding system， and stress the communication between staff s and school leader.For students' parents and community residents:Students' parents can more understand the operation of the school brand through activities of school. In addition， schools should incorporate community resource to develop a characteristic of school and to set up its brand.