圖文傳播探索課程對大一新生態度之影響研究

A Study on the Influence of Graphic Communication Exploration Courses on the Attitudes of Freshmen

大一新生對系所專業課程的態度與留校率息息相關。本研究透過一門新開設的探索課程，每週2小時共18週，由8位系所專任教師共同授課，分別講述圖文傳播專業相關課程的教學目標及作品表現，目的為增進大一新生對圖文傳播專業的認識，並調查其態度的轉變。研究方法採用行動研究及問卷調查法，問卷採用改編後的國際學生態度量表，在第一週及最後一週分別進行前後測。調查結果顯示，大一新生對圖文傳播的性別平等意識、影響與重要性及認同感，前後測沒有顯著差異。然而，個人興趣、職業抱負及能力意識，皆顯著下降。本研究結果提供給傳播領域相關系所一個開設探索課程的實施參考，以及未來可行的課程修正方向。

Freshmen's attitudes towards their department's professional courses are closely related to their retention rate. This study investigated the impact of a newly offered exploration course, conducted for 18 weeks and 2 hours per week, taught by 8 full-time faculty members from the department. The course covered the teaching objectives and student work performance related to graphic communication, aiming to enhance freshmen's understanding of the field and investigate changes in their attitudes. The research methods employed action research and a questionnaire survey. The questionnaire used a modified International Student Attitude Scale, with pre- and post-tests conducted in the first and last weeks. The results showed no significant differences in freshmen's awareness of gender equality, the impact and importance of graphic communication, and their sense of identification with it before and after the tests. However, personal interest, career aspirations, and competence awareness all significantly decreased. These findings provide a reference for departments in the field of communication to implement exploration courses and suggest feasible directions for future course revisions.