匹克球運動參與者之參與動機、幸福感與再參與意願之研究──以北護大學生為例

A Study on the Participation Motivation, Well-being and Re-participation Intention of Pickleball Participants–A Case of Students from NTUNHS

本研究為探討匹克球運動參與者之參與動機、幸福感對再參與意願之關係，以國立臺北護理健康大學，112學年度註冊在籍之學生，針對110至112學年度上過匹克球運動課程的四年制及二年制的學生為研究對象，進行網路問卷調查。共回收268份問卷，有效回收率達100%。使用SPSS電腦統計套裝軟體進行資料處理，以描述性統計、簡單及多元線性迴歸等方法進行分析。研究結果發現「參與動機」和「幸福感」對「再參與意願」有正向顯著影響，以「參與動機」對「再參與意願」的影響力最大，特別是「鍛鍊身體健康」、「享受運動樂趣」為內在動機的主要驅動力，顯示北護大學生對於匹克球運動的內在認同感很高。在人口學變項的影響方面，就讀年級對參與動機和再參與意願具有顯著影響，隨著學業壓力的增加，高年級學生在運動參與的動機及意願較低。因此，建議在不同教育階段中，應根據學生的學習壓力與生活狀況，制定相應的運動推廣策略。以上研究結果可供學校行政單位，協助提升學生體適能水準、增強運動動機及參與頻率促進校園運動風氣等策略參考，同時提供匹克球推廣相關單位作為未來活動規劃之依據。

This study explores the participation motivation, well-being, and re-participation intention of pickleball participants. The research population comprises registered students at the National Taipei University of Nursing and Health Sciences during the 112th academic year. The target group includes four-year and two-year program students who participated in pickleball courses from the 110th to 112th academic years. Conduct an online survey. A total of 268 questionnaires were recovered, with an effective recovery rate of 100%. Data processing was performed using the SPSS statistical software, applying descriptive statistics, simple and multiple linear regression analyses to explore the correlations between the measured dimensions. The results show that both ''participation motivation'' and ''well-being'' have a significantly positive impact on ''re-participation intention,'' with ''participation motivation'' having the greatest influence. Intrinsic motivations, particularly ''improving physical health'' and ''enjoying the fun of sports,'' were the primary driving forces, indicating a high level of intrinsic identification with pickleball among the students. In terms of demographic variables, academic year had a significant influence on participation motivation and re-participation intention. As academic pressure increased, senior students showed lower motivation and intention to participate in sports. Therefore, it is recommended that sports promotion strategies be tailored according to students' academic pressures and life circumstances at different educational stages. These findings provide a reference for school administrative units to help enhance students' physical fitness levels, increase their motivation and frequency of sports participation, and promote a more active sports culture on campus. We also offer insights for organizations promoting pickleball as a reference for future activity planning.