| 英文摘要 |
Education is a key factor in sustainable development. The role of museums has evolved from early advocacy efforts to becoming significant contributors to fostering public sustainable capacities, promoting community well-being, and advancing sustainability. Numerous studies have explored the context, content frameworks, and policy formulation of Education for Sustainable Development (ESD), however, fewer have examined how museums and visitors collaborate to achieve sustainability goals. This study analyzes the Festival of Beautiful Living at the Southern Branch of the National Palace Museum from the perspective of value co-creation and incorporates transformational leadership theory to examine value propositions. It identifies the key driving forces that enable the museum to translate its advocacy into public action. The findings reveal that the case study leverages vision and intellectual stimulation to foster audience recognition and engagement with the museum's ESD initiatives, helping diverse audiences discover their connection to ESD actions through the event. This study also demonstrates how the museum frames sustainability issues as critical resources and engages visitors in co-creating solutions through a series of educational activities. The transition of museum ESD from advocacy to action can be described as'value drivers implemented through key processes and delivery pathways, ultimately materializing in delivery platforms,' forming a systematic process of value transformation and practice. Integrating ESD into museum education can be initiated by identifying the institution's sustainability issues, leveraging existing exhibitions and educational programs, and applying appropriate narrative structures to invite audiences to co-create solutions. |
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