臺灣旅行業疫情前中後營運績效之研究

The Study on the Operational Performance of Taiwan's Travel Industry Before, During, and After the COVID-19 Pandemic

本研究探討COVID-19疫情對臺灣旅行業營運績效的影響。選取6家臺灣上市櫃旅行業，分析疫情前（2019年及之前）、疫情中（2020年1月至2022年9月）、疫情後（2022年10月至2023年12月）的財務資料和股價表現。結果顯示，疫情顯著影響了旅行業的資產營運能力、企業盈利能力、企業財務能力和企業償債能力，這些指標在疫情期間下降，隨後逐漸恢復。旅行業通過減少成本、推動數位化轉型和尋求政府支持等策略，提升了營運績效和市場評價。本研究為政策制定者和旅遊業者提供了有價值的見解，並為未來營運發展提供了參考。

This study investigates the impact of the COVID-19 pandemic on the operational performance of Taiwan's travel industry. Six publicly traded travel companies in Taiwan were selected, and their financial data and stock performance were analyzed before the pandemic (up to 2019), during the pandemic (January 2020 to September 2022), and after the pandemic (October 2022 onwards). The results indicate that the pandemic significantly affected the asset utilization efficiency, profitability, financial income capacity, and debt repayment ability of the travel industry. These indicators declined during the pandemic and gradually recovered thereafter. The travel industry enhanced operational efficiency and market evaluation through cost reduction, digital transformation, and seeking government support. This study provides valuable insights for policymakers and industry stakeholders and offers references for future development.