以文獻計量學探討國際運動管理期刊之研究趨勢

本研究旨在探討國際運動管理學術發展狀況與主題趨勢，以文獻計量學作為研究方法，利用Aria與Cuccurullo於2017年所開發R語言軟件包進行分析，資料來源為Web of Science（WoS），聚焦於Journal of Sport Management、Sport Management Review與European Sport Management Quarterly三本國際知名運動管理期刊，分析發表時間為2011至2023年9月。研究結果發現歷年發表量高峰為2020年153篇；出版量前三高之作者分別是Funk、Wicker與Breuer；引用率前五高之文獻主題，運動與社群媒體發展、運動發展與體育賽事永續議題等；主題性策略地圖與關鍵字共現性分析可呈現主題發展趨勢與之間的關聯性，呈現熱門趨勢包含：運動賽事、社區運動、消費者行為、社群媒體等主題。建議未來臺灣運動管理學者可參考本研究所揭示之發展趨勢，如：競爭平衡（competitive balance）、社群媒體（social media）與霸凌（abuse）等主題進行深入探討，並因應國內運動領域之發展狀況與國際趨勢相互呼應，以促進臺灣學術與國際接軌。

This study aims to investigate the academic development status and thematic trends in international sports management by using bibliometric analysis as a research method. The analysis was conducted by using the R software package developed by Aria and Cuccurullo in 2017, with data sourced from Web of Science (WoS). The study focused on three internationally renowned sports management journals: Journal of Sport Management, Sport Management Review, and European Sport Management Quarterly, covering publications from 2011 to September 2023. The research findings revealed that the peak in the number of publications over the years was 153 in 2020. The top three authors by publication were Funk, Wicker, and Breuer. The top five highly cited themes in the literature included topics such as the development of sports and social media, sports development, and sustainability in sports events. The thematic strategy diagram and cooccurrence analysis were used to depict thematic development trends and their relationships, presenting popular trends including sports events, community sports, consumer behavior, and social media. It is suggested that future scholars in sport management in Taiwan may refer to this study, such as competitive balance, social media, and abuse, for in-depth exploration. Furthermore, it is recommended that they align with the domestic development status and international trends in the field of sports, to promote academic integration between Taiwan and the international community.