見「疫」勇為：亞洲新冠病毒防疫郵票中的防疫角色圖像視覺內容分析

Brave to Fight Covid: Visual Content Analysis on Iconology of Anti-Pandemic Characters in the Asian Covid-19 Stamps

隨著2019年末開始蔓延的新型冠狀病毒（COVID-19）疫情不斷升溫，部分國家透過發行新冠病毒防疫郵票（以下簡稱防疫郵票）用於宣傳防疫、籌措防疫基金的措施。這些防疫郵票圖像中呈現各行業防疫角色投入抗疫的情景令人印象深刻，卻尚未能見到系統化的相關研究；緣此，本研究以2020年以來亞洲各地郵政機構發行的新冠肺炎郵票為基礎，藉由視覺內容分析、圖像學分析、紮根理論等方法進行分析和歸納亞洲防疫郵票圖案設計中防疫角色的特點和意義。研究成果整理如下：1）解析防疫角色圖像形式、特徵及行為內容；2）分析比較防疫角色圖像在內容上的異同性，供產學界後續在設計研究與實務應用上的參考。

As the pandemic of the corona virus（COVID-19）began to spread in late 2019, some countries issued COVID-19 prevention stamps（hereinafter referred to as ''COVID-19 stamps''）to promote epidemic prevention and raise funds. The impressive scenes of characters in various industries engaged in the fight against the epidemic are shown within the COVID-19 stamp images, however, there is no systematic research yet. Hence, based on the COVID-19 stamps issued by postal agencies across Asia since 2020, this study analyses and summarizes the characteristics, function, and significance of the roles played by epidemic prevention participants in these COVID-19 stamp pictorial design through the methods of iconology, visual content analysis, and grounded theory.