文案、流動與轉譯：論李欣頻《情慾料理》的食譜體

Copy, liquid, and translation: Recipe Copywriting in Li Xin-pin’s Recipes of love

本文以李欣頻《情慾料理》體現的現代愛情為始點，從文案書寫討論其自創食譜體的特色。《情慾料理》描繪商業影響下的愛情型態，食譜體與廣告文案互為表裡。本文主要關注有二：其一，李欣頻以料理愛情為喻，側寫現代人不復追求穩定長久，反而從商業模式考量關係，形成「流動的現代愛情」。其二，文案書寫講求創意，李欣頻透過靈感資料庫，將抽象情慾轉譯為具體料理，讀者則運用文字視覺想像力理解寓意。《情慾料理》針對不同的情感問題，提出相應的策略。李欣頻雖自言不會做菜，但她以食譜體展演愛情；換言之，《情慾料理》雖非可實際操作的食譜，卻是料理現代愛情的絕佳饗宴。

This paper discusses modern love in Recipes of Love and analyzes Li Xin-pin's unique recipe copywriting. We explore the modern emotional patterns portrayed in the book. Firstly, Li Xin-pin uses cooking as a metaphor to describe how modern people choose their companions in a transactional manner. Secondly, she translates abstract passions into concrete dishes through her inspiration database, enabling readers to grasp the implications by means of visual imagination. While Recipes of Love might not be a practical recipe book, it certainly provides a great feast for exploring the topic of modern love.