再製手工藝品設計類型與知覺價值探討

The Study of Perceived value on Functional Transformation and Form Transformation of Recycled handicrafts

環境保護與資源循環是永續設計的重要焦點與趨勢。本研究將再製手工藝品（recycled handicrafts）分類為功能改變（functional transformation）與造型改變（form transformation）二種設計類型，透過消費者在品質、情感、金錢、社會四個面象的知覺價值（perceived value）進行二者之間的關聯討論。研究分為二階段，第一階段採用共識評量篩選現有的再製手工藝品的代表樣本及設計屬性分類；第二階段採用問卷調查了解關聯性。回收284份有效樣本進行驗證性因素分析結果顯示，知覺價值的四個構面與各題項之間，具有良好的信度與建構效度，呈現良好配適度。成對樣本t檢定果顯示，再製手工藝品相較於原始回收產品（recycled products）具有更高的知覺價值，其中以情感價值最高。多因子變異數分析顯示，造型改變主要影響品質與情感價值構面；而功能改變則影響金錢與社會價值構面。本研究對於再製手工藝品的知覺價值評估模型提供了適當的驗證，同時了解再製手工藝品的設計類型與知覺價值之間的關係，可做為再製產品設計與開發的參考，特別是在產品造型與功能設計的取捨，以接近消費者的需求。

Environmental protection and resource recycling are important focuses and trends of sustainable design. This study divided two design categories functional transformation and form transformation from recycled handicrafts and explored the correlation with customers' perceived value (the values of quality, emotion, price and social). Research has two steps, the first one was to screen out the representative samples and the recycling products analysis by using consensual assessment; and then the questionnaire was conducted to find the correlation between the variables. This study obtained 284 valid data and used confirmatory factor analysis. The results shown that the factors (the values of quality, emotion, price and social) of customers' perceived value had good reliability and construct validity. According to the paired sample t test shown recycled handicrafts had higher perceived value than recycled products, especially on the factor of emotion value. Through multiple factorial ANOVA, the study found form transformation influences the factor of quality and emotion value and functional transformation influences the factor of price and social value. This study provides a proper verification of the perceived value evaluation model of recycled handicrafts and figured out the relationship between the design categories and perceived value. The finding can be used as a reference for the design and development of recycled handicrafts, especially in product shape and function trade-offs to reach consumer needs.