劇本殺遊戲民眾參與意願數據分析

A Study on Taiwanese People's Intention to Participate in Murder Mystery Games

隨著COVID-19全球公衛危機的結束，線下實體(桌遊、室內逃脫、劇本殺)遊戲市場再次得以蓬勃發展。本研究嘗試以酷感理論、科技接受模型及自我決定理論為基礎，開發一個實務因果模型，以探索疫情後影響臺灣民眾參與劇本殺遊戲意願的關鍵因素。為更好瞭解實況劇場遊戲可提供台灣民眾的相關體驗，我們在模型中添加一些重要構念，包括享樂動機、時尚魅力、原創魅力、遊戲多元、遊戲品質與成本知覺等。通過180名有效潛在玩家的問卷數據，我們發現本模型對台灣消費者參與劇本殺遊戲的態度與參與意願具有很高的解釋力。而重要的發現如下：首先，遊戲品質對於有用知覺及享樂動機有很強的預測力。其次，有用知覺、享樂動機、原創魅力與時尚魅力可同時用來預測消費者的遊戲態度。最後，消費者對於劇本殺遊戲的多元知覺及態度，是促使個人未來參與遊戲意願的兩大關鍵因素。總而言之，本調查發現可補充相關學術文獻的不足，並提供台灣業者引進與推廣劇本殺遊戲之經營規劃依據。

As the global public health crisis of COVID-19 comes to an end, the offline physical gaming market (board games, indoor escape rooms, murder mystery games) has once again flourished. This study attempts to develop an integrated model based on coolness theory, the technology acceptance model, and self-determination theory to explore the key factors influencing Taiwanese people's intention to participate in murder mystery games. In order to better understand the relevant experiences that live-action role-playing games can provide to the Taiwanese people, we have added some constructs to the model, including hedonic motivation, attractiveness, originality, variety of games, game quality, and perceived cost. Based on the data from 180 valid potential players, we found that our model has a high explanatory power for Taiwanese consumers' attitudes and intention to participate in murder mystery games. The findings are as follows: Firstly, game quality has strong predictive power for perceived usefulness and hedonic motivation. Secondly, perceived usefulness, hedonic motivation, originality, and attractiveness can be simultaneously used to predict consumers' game attitudes. Finally, consumers' perceived variety of games and attitudes to games are the two key factors that drive individuals' intention to participate in future games. In conclusion, this survey findings complement the shortcomings of relevant academic literature and provide Taiwanese businesses with insights for introducing and promoting murder mystery games.