寵物友善旅館在台灣的發展現況

Accommodating Travelers with Pets: The Current Status of Pet-Friendly Hotels in Taiwan

全球因為少子化、高齡化的影響，家庭結構發生了巨大的變化，現代人為了滿足陪伴的需求，開始把寵物當作自己的家人甚至是孩子。隨著寵物在人們心中地位的提升，寵物市場的興起，觀光產業發展的商機具有強大潛力。其中，「寵物友善旅館」的數量逐年攀升，加上相關需求與研究的日益增加，值得我們投入關注。本研究採用文獻分析法，利用關鍵字篩選出相關的文獻，並使用MAXQDA為分析工具，將蒐集的大量文獻放入軟體，然後歸類出飼養動機、寵物趨勢、經濟發展與因應寵物趨勢所面臨的困境等四個主題進行編碼和分類，發現社會對於寵物發展的議題討論度有明顯上升的趨勢，將有助於回答國內外寵物友善旅館的發展現況與能提供業者、政府政策與學術界的討論與影響，實際的建議使更多寵物遊客能有更友善的服務空間和實踐意義。

The changing family structure due to the low birth rate and aging population worldwide has made people treat pets as family members or even children for companionship. As pets become more important in people's lives and the pet market grows, the tourism industry has huge potential for developing business opportunities. The number of "pet-friendly hotels" is also increasing, along with the demand and research on related issues. In this study, we will use literature analysis method to filter relevant literature by keywords and use MAXQDA as an analysis tool to code and categorize the literature into four themes: motivations for raising pets, pet trends, economic development, and challenges faced in responding to pet trends. We will find out that society has a negative attitude towards the development of pets. The discussion of the topic is clearly rising. It will help us understand the current situation of pet-friendly hotels in domestic and foreign markets and provide implications for industry, government policies and academia.