國中教師海外自助旅遊動機與偏好類型之研究

Study on Travel Motivations and Preference Types of Overseas Selfguided Tours by Junior High School Teachers

台灣出國人次於2012年開始突破千萬人次，顯示國人從事國外旅遊活動比例，正逐年增加成長。國人意識到面對每日工作壓力，休閒旅遊是釋放長期工作壓力的最佳方式之一。台灣海外旅遊的旺季，為寒暑假期間，國人除了配合子女假期的家庭旅遊外，另一方面擁有固定寒暑假休假的教師，更是海外旅遊的重要族群。教師的工作屬性，本身對於找旅遊資訊能力較佳，且時間自主性較高，是屬於適合參與自助旅行的族群。因此，本研究將針對國民中學教師進行旅遊動機、旅遊阻礙，與海外自助旅遊偏好類型進行研究。實證結果，發現樣本參與旅遊經驗與意願相當高，最喜好國家為日本、香港、韓國，皆屬於亞洲地區，亦是國人最常造訪的國家。現今全世界有110個國家發給台灣免簽證，再加上廉價航空的興起，以及網路資料搜尋發達，皆使得國外自助旅行變得更容易，可以達到暫時紓解工作壓力，並增廣見聞。在旅遊偏好類型發現，以深度知性型最高，而以度假享受型最低，正符合國中教師教育的工作，著重於從旅遊過程中獲得學習的機會。整體而言，旅遊動機以逃離與放鬆為最高，可見紓解壓力是出國旅遊動機的主要選擇，其次是文化體驗與學習。研究結論，得以提供給未來辦理與參與海外自助行之參考。

The number of Taiwanese travelling overseas began to exceed 10 million in 2012, which shows that the proportion of Taiwanese engaging in foreign travel activities is increasing year by year. The Taiwanese people realize that leisure travel is one of the best ways to release long-term work pressure in the face of daily work pressure. The peak season for overseas travel in Taiwan is during the summer and winter vacations. In addition to those Taiwanese people for family travel to coincide with children's vacations, teachers, who have regular summer and winter vacations, are also an important group of overseas travelers. Teachers, by virtue of their job, are better able to find travel information and have more autonomy in spending their time, which makes them a suitable group to participate in self-guided trips. Therefore, this study examined the travel motivations, travel barriers, and preference types of junior high school teachers for overseas self-guided trips. The empirical results showed that the sample had a high level of experience and intention to participate in travel, and their favorite destination countries were Japan, Hong Kong and South Korea, all of which belong to the Asian region and are the most frequently visited countries by Taiwanese. Nowadays, 110 countries in the world grant visa-free access to Taiwanese, coupled with the rise of low-cost airlines and the development of Internet data search, all of which have made self-guided trips to foreign countries easier, so that people can achieve a temporary relief of work pressure, and broaden their horizons. It was found that for the travel preference types, in-depth knowledge travel was the most preferred, while the vacation enjoyment travel was the least preferred, which is in line with the work of teachers in junior high schools, who emphasize on opportunities for learning from the process of travel. Overall, the highest motivation for traveling was to escape and relax, so it can be seen that stress relief was the main choice of motivation for traveling abroad, followed by cultural experience and learning. The research findings of this study can be used as a reference for the handling of self-guided tours abroad in the future.